Radio 4's Christmas Appeal

Radio 4 have set up an appeal to help homeless and vulnerable people all over the UK.
This shows that the issue of homeless people is being raised a lot more and needs more awareness to the public, this benefits me because its the right market to place a radio play about a homeless and vulnerable person in because more radio stations especially radio 4 will be interested in my radio play.
http://www.bbc.co.uk/programmes/b00wh1dk
Also because of the appeal more people will be intrigued into the situation and will want to understand more about peoples lives and how and why they get into theses situations, because my radio play focuses on one person and their live and is also a drama then this can appeal much more to a larger target audience.
The charity that is involved with radio 4's appeal is st martin in the fields, they have set up a charity to help homeless people all over the UK. On their website there is pictures and stories about homeless people, by having this upon the website makes more people aware of peoples situations and also its makes it more global.
http://www.connection-at-stmartins.org.uk/
>stories
http://www.connection-at-stmartins.org.uk/who-we-help/success-stories.htm
>pictures
http://www.flickr.com/photos/homelessphotography/